Created to
enhance the region’s visibility on both domestic and international markets, the project focuses on modernizing the destination’s image. With its contemporary visual style, dynamic editing, and carefully crafted narration, the video presents Istria as a place of authentic experiences – ideal for families, athletes, food lovers, and admirers of culture and nature.
The project also emphasizes the importance of collaboration between local tourist boards, whose joint efforts made the idea a reality. This has further strengthened the unity of the Cluster’s destinations and laid the foundation for sustainable development and recognition in the future.